Fuel'd is a brand that I named and designed. The Fuel'd brand needed to complement the Dream Works brand. The yellow-green coloring, which pairs perfectly with the teal/purple/black DW color combination and the stroke offset on the letters work well to pull the two brands together as a single Dream Works identity, while also being able to hold as separate brands when needed. The logo also features the font Poppins which is used in the Dream Works logo. When creating the Fuel'd brand, I also wanted the "U" to be able to stand apart as its own logo. I feel that this was a successful design and the neon "U" is my very favorite part!
Digital Menu Boards
